DE JANET JONES KENDALL | THE STATE | http://bit.ly/2zG4yVU

#Forever #21 is launching a new #beauty #store

The parent company of Forever 21 will soon take over its additional space inside Columbiana Centre Mall where it will unveil its new concept cosmetics store, Riley Rose.

Riley Rose will occupy space previously held by an AT&T store on the opposite side of the mall from its sister Forever 21 which is located at the mall's main front entrance. Riley Rose will take occupancy of the space Dec. 1, according to mall general manager Andy Peach, and will begin construction immediately. the store is expected to open in spring 2018.

Columbiana is one of 13 regional shopping centers selected to be home to Riley Rose which is being launched through a partnership with General Growth Properties--which owns and operates Columbiana Mall--and the youth-focused fashion retailer Forever 21 Inc.

"Forever 21 is always ready to expand into new concepts, and has partnered with GGP to open stores in 13 of their top tier locations," said Do Won Chang, CEO of Forever 21. "These new, experiential spaces will be focused on accessories, cosmetics and home goods for the millennial consumer. We will open 10 stores in 2017, and follow up with three more in 2018."

Riley Rose is the example of GGP’s strategy to meet the needs of the consumers, according to GGP CEO Sandeep Mathrani.

"Customers have come to expect lifestyle options at their regional shopping centers," Mathrani said. "Millennials have embraced the Forever 21 brand and GGP is thrilled with the introduction of Riley Rose. We know our shoppers will enjoy it."

GGP currently owns and operates 127 retail properties in 40 states, including Columbiana Centre.

FROM CHRISTINE CHOU | ALIZILA | http://bit.ly/2xD8phA

#Inside home times: #Alibaba's vision of the #furniture #store of the #future

Home Times, a furniture store supported by Alibaba Group technology, has opened for business in the Chinese city of Hangzhou.

Attracting between 1,500 and 3,000 daily visitors since opening, the furniture store is another example of Alibaba’s  New Retail model. In recent months, Alibaba has expanded that model out to a variety of sectors, following the success with its hyperlocal Hema Supermarkets, which have shown how analytics and technology can transform traditional grocery stores into a seamless online-offline customer experience.

Over 20,000 items are available for purchase at Home Times, including furniture, kitchenware, home décor, stationery and travel essentials—a majority of which are sourced from merchants already selling through Alibaba’s B2C shopping platform Tmall.

And a phone in hand is all it takes for seamless shopping. Shoppers scan each item’s QR code with their smartphones to see the product name, price, description, and instantly purchase using Alibaba’s mobile payment service Alipay. “We have the hardware and know-how to build New Retail-driven stores, and we work with partners that have access to offline channels and expertise in operating physical storefronts,” said William Chen, who heads the Home Times project at Alibaba’s Cloud Retail division. “We provide the technology and Tmall’s pool of consumer insights.”

Tmall analyzes the behavior and preferences of users within a five-mile radius of the shop. Products are then handpicked from these users’ top preferred categories and added to store shelves. This system cuts the time required to source products worldwide for traditional retailers down to a single day, while store offerings will change every 10 to 15 days, added Chen.

Each product has an electronic price tag that can automatically sync prices with the latest seen online, removing the need for staff to manually print and replace the labels.

Large screen displays on the wall allow customers to see their desired furniture and décor in a virtual home setting. This also indicates that Home Times requires significantly less display space, compared to traditional furniture sellers, since products can be displayed virtually.

Home Times is set to open two new branches in Hangzhou by the end of 2017, including one at the In77 shopping center in the Hubin business district and another at an undecided location in West Hangzhou. It plans to open 15 to 20 new stores in 2018.

“We definitely want to open this system to more businesses. Plans to apply our New Retail infrastructure to industries beyond home furnishing are underway,” said Chen.