DAILY HERALD | 12/04/2016
ALEXANDRIA, Va. -- Outside a Best Buy store in suburban Washington, a throng of shoppers lined up early to pounce on the annual parade of Thanksgiving "doorbuster" deals that have come to mark the start of the holiday shopping season.
But this year, the once-chaotic ritual had layers of efficiency: Shoppers got color-coded tickets guaranteeing they would receive the laptop or 4K television they came for. The entryway doors were opened just partway so customers had to enter single file instead of in a stampede.
It was all aimed at making a harried experience go more smoothly. And between now and Christmas, some of the biggest names in retail are taking their own new steps to ease the hassles of shopping in an actual store.